The best of Web hosting technology for 2015

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The best of Web hosting technology for 2015

Sweet-tag.blogspot.al brings you the best of web hosting technology today. With so many hosting providers offering extensive hosting packages, including site builder tools, domains, and disk space, making the right web hosting decision can be a challenge. Our web hosting comparison chart will you save time and money!

very  business, even if it only has a single employee, needs a website. Seriously. A company without a online presence is leaving serious money on the table, because an attractive and informative site can draw a slew of potential clients or customers. That means choosing a Web hosting service and setting up your website. Fortunately, the process is relatively simple and reasonably affordable. The first step is to find a Web hosting service, the company that will store your files on its servers. The tricky part? Web hosts are all different, offering varying amounts of monthly data transfers, storage capacity, email, and other features. Even how you pay (month-to-month payments vs. annual payments) can be radically different, too.

DNS , Domain Name Server

DNS is an acronym for Domain Name Server, and is the system used to translate word-based addresses of systems (such as WWW.EXAMPLE.COM) to the numerical IP (Internet Protocol) address of the computer or system that should be located at that address. All computers and systems on the Internet use addresses that look similar to: 5.8.15.16

When you use an alphanumeric address such as WWW.EXAMPLE.COM, your computer needs to understand what numerical IP addresses it needs to contact, and this is accomplished through DNS servers.
The answer is delivered back to the requesting computer via the DNS listed for the domain name. All domains have at least two DNS servers as seen through WHOIS lookups such as NS1.EXAMPLE.COM andNS2.EXAMPLE.COM, and your request for anything related to the domain name gets sent to one of these servers. In response, the DNS server sends back the IP address that you should contact. This works for the Web Site, Mail Servers, and anything else based on the domain name.

How to Choose the Best Web Hosting Provider

Without the best web hosting, your ability to run a successful website is going to be seriously hindered. One of the worst mistakes you can make is to choose a web hosting provider at random. If there's a situation that calls for some thought, consideration and research, choosing a web hosting provider is it. There's a dizzying array of web hosting providers competing for your business. How can you pinpoint the best one? Start by keeping the following points in mind.

Technical Specifications for Your Website Hosting

 The first thing you need to do when shopping for a web host is to evaluate your disk space and bandwidth needs. If your site will feature a lot of graphics, dozens of pages and get a lot of traffic, you're going to need decent amounts of bandwidth and disk space. Unlimited plans are available, and they make life easier. If your site is going to be simple and not generate a huge amount of traffic, you should be able to get away with smaller amounts of disk space and bandwidth.


Keep compatibility in mind, too. In the excitement of looking for a website hosting provider, you might overlook one critical thing: the type of operating systems that are supported. You're not going to want to switch operating systems, so double-check this point before settling for a provider.

 Reliability and availability are critical characteristics to consider when shopping around for web hosting. The best web hosting providers offer availability rates of 98 and 99 percent. This is frequently referred to as “Uptime”. It's easy to make such claims, though, so make sure to see if they make good on their promises.

  Security is also an essential concern. Choosing a web hosting provider without learning about its available security features is a big mistake. Things like firewalls, daily backups and user authentication should all be included. It's also nice to receive notifications whenever changes are made because they can alert you to suspicious activity.


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Top 5 WordPress SEO Plugins Andd Tools For 2015

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Top 3  WordPress SEO Plugins Andd Tools For 2015-2016

Just for once, I would like to rank first place in Google.”
How many website owners have thought that to themselves? Probably most of them. If not all.
No wonder. Search engines are a major source of traffic and ranking high in the search results means more visitors, more customers, and more revenue.
Luckily, a number of tools out there can help your WordPress site rank better and get more love from Google. So, without further ado, here are the best WordPress SEO plugins and tools for 2015.

SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn't mean we should rest on our laurels.

Before we start I will tell you who are the best SEO techniques to Master in 2015

5 Essential SEO Techniques To Master In 2015

1.  Map Strategy To Audience & Competitive Insights
2.  Align Your Content & SEO Teams
3.  Make Mobile SEO A Priority
4.  Find Measurement & Reporting That Works
5.  Integrate SEO Data Across Teams

All-in-One SEO Solutions

Search engine optimization is not just one thing. It consists of many parts and you can find specialized tools for each area of SEO. Yet, if you are looking for more of an all-round solution, the two plugins below will allow you to cover most of your bases.

1. WordPress SEO by Yoast

WordPress SEO by team Yoast is continuously among the most popular in the WordPress directory. It has more than one million active installs and sports a solid rating. Besides that it is also one of my personal favorites.

The plugin allows you to configure many settings relevant to search engine optimization both on a global and local level. Its features include:

• Editing SEO titles, meta descriptions and more
• Keyword suggestion from Google auto suggest
• In-depth analysis of your content for optimization opportunities
• Optimizing your content for social networks
• Automatically create XML-Sitemaps

2. All-in-One SEO Pack

This plugin by Michael Torbert is very similar to Yoast’s. It offers much of the same functionality, however, is geared towards less advanced users who don’t want to configure every single detail about their site.
The feature list is similar:

• Set titles, descriptions, and other important markers for posts and pages
• Webmaster verification for different search engines
• Works with WordPress eCommerce sites
• Beginner friendly: Works out of the box

Which of the two you will use is pretty much up to your preference. Both of them will do an excellent job setting up your WordPress site for search engine success.

Social Media Optimizationn

 When talking about SEO, you can’t forget about social networks. Not only can they potentially be a massive traffic source in and of themselves, but search engines also take social signals into account in their rankings. More than enough reason to optimize your site for social sharing.

3. WP Facebook Open Graph Protocol

Top 3  WordPress SEO Plugins Andd Tools For 2015-2016
This plugin adds Open Graph data to your WordPress content. That means it makes sure your posts and pages are displayed nicely in Facebook, Google+, and LinkedIn.
The cool thing is that it works pretty much out of the box. Just input your Facebook account ID, add a fallback image for content that doesn’t have its own visuals, and you are good. Everything else happens in the background.
While the first two SEO plugins can fulfill this function as well, if, for some reason, you decide not to use them (such as when your theme offers its own SEO settings), this plugin can add the much needed social optimization.

4. ShareThis: Share Buttons and Social Analytics

In order to get that sweet, sweet SEO juice from social networks, you first need to enable your visitors to give you the Facebook and Twitter bump.
ShareThis lets your visitors spread your content to 120 different social channels, including Facebook, Twitter, and LinkedIn. Email is also supported.
The plugin gives you several options of displaying sharing options: Large and small buttons beneath or on top of your content, a pull-down menu or floating sidebar.
In addition, it also offers social analytics to understand the sharing habits of your audience. ShareThis will turn your website into a sharing powerhouse!

5. Better Click to Tweet

Top 3  WordPress SEO Plugins Andd Tools For 2015-2016
Twitter is a platform that loves a good quote. Therefore you would be well advised to let your visitors tweet memorable lines from your content quickly and easily.
Better Click to Tweet will allow you to do just that. It’s a fork of the popular Click to Tweet plugin by CoSchedule, which unfortunately hasn’t been updated since last November.
Using it is easy: Wrap your tweet in a shortcode and the plugin will do the rest. The quote will appear in a slick box with a tweet button. Your visitors will thank you.

SEO Image optimization

 Images are not only important to make your content more enjoyable and legible, they are also an important SEO signal. Here are a few plugins that will make sure you set them up right.

 

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Best Practices for Live Streaming Production.

Best Practices for Live Streaming Productionn

 Live online video is exploding in popularity, so read these expert tips to get perfect results when moving an event from the camera to the viewer's screen.

Even when all the content, talent, cameras, lighting, and audio are worked out, live streaming event production is far from over. The workflow to get the signal from the camera to the viewing audience can make or break the production.

There’s no single solution that fits all budgets and types of events. But in this article I will review some of the best practices and tips to make sure your live event streams go off without a hitch. I’ll cover some information that should be useful to beginners but hopefully more advanced producers will learn something new as well.

These tips come from interviews with industry experts, discussions from panels I’ve moderated at Streaming Media conferences, and my own experiences.

1. There’s More Than One Way to Do Itt.

First off, a warning. There is not just one way to do it. There are literally hundreds. The perfect solution for one event might not make any sense for another.

“Don’t limit yourself to a single workflow,” says Dylan Armajani, who works in digital workflow technologies at Viacom, “and get to know the tools and technology that’s at your fingertips.”

With all the encoding and transmission options now available, Armajani says “you really can stream live from just about anywhere in the world on just about any budget and at least have your content show up online. The challenge really beccomes weighing the cost vs. quality vs. possible points of failure and determining what workflow is optimal for your showw.”

1.1 Who is the Best livestreaming Technology

I have to throw my hat in for Ustream.tv as well. We tried Justin.tv, LiveStream, BlogTV, Operator11 and BitGravity with limited success. Our needs are a bit high though. We have to be able to :

1. Host a 1+Mbps HD livestream for upwards of 80,000 concurrent users (typically 3MM to 5MM total users per major event) without a hiccup. Don't be fooled by total users, it is the concurrent users that will destroy you in most of the other services
2. Not get charged an arm and a leg
3. Support mobile devices such as iOS and Android
4. Support set top devices like Roku and Boxee Box.
5. Offer a multi-bitrate solution for those users who can't get HD from us, but still want to watch the SD video.

2. Use a Videoo Switcher.

Let’s start with the signal coming out of the camera. The best practice is to use multiple cameras and a video switcher to create a visually interesting, dynamic show.

When selecting a switcher, don’t underestimate the number of inputs you will need. Even though you might only use two or three cameras, you may need many additional inputs, such as graphics from the stage presentation, animated backgrounds, extra GoPro camera positions, and video playback sources.

Because there are so many switcher options available and diverse viewpoints, it’s beyond the scope of this article to make individual recommendations. The best switcher for any project is the one that offers the features you need within your budget. Perhaps more importantly, it’s the one you are most comfortable using.

Video switchers can be divided into two basic types: hardware-based switchers that run on dedicated boxes with their own control surfaces and software-based switchers that run on a desktop or laptop computer with video capture cards or converters.

Software switchers cost less and can deliver a flawless production. Yet many producers, including Adam Drescher, co-founder of the video production company Suite Spot, prefer hardware switchers.

“There is something great about directing or TD’ing a live event and feeling the buttons and responsiveness of a hardware switcher,” he says. “Also, there’s no chance of a software crash interrupting the event.”

Drescher used a NewTek Tricaster to produce this year’s Westminister Kennel Club Dog Show, switching between a camera at each of the 12 different rings to create a single program output. The camera at each ring was also hooked up to an encoder to generate 12 single camera feeds, giving viewers the ability to become their own technical director.

3. Hardware or Software Encodinng

At some point you need to encode the video into a streaming format. While this usually happens at the event venue, we’ll see some examples later of how it can be done offsite. Just as with switchers, there is a large range of hardware and software encoders, as well as some switchers that also do software encoding.

On one end, there are free software encoders, such as Adobe’s Flashh Media Live Encoder, that run on a PC or Mac. Livestream, Ustream, and YouTube also offer free encoding software to stream to their own services.

Next up are software encoders such as Telestream’s Wirecast Pro or CombiTech’s VidBlaster, which can also be used as switchers and sell for less than $1,000. With software encoding, just as with software switchers, you need capture cards built in to the computer or external converter boxes to get the video signal into the computer.

With hardware encoders, you just plug your video signal in. At the top of the line are hardware encoders made by Elemental, Cisco, Haivision, Niagara, and Digital Rapids, which can cost between $10,000 and $50,000.

With 15 years of experience delivering live video on a global scale, Chris Mangum, senior digital media manager at Yahoo, recommends hardware encoders like the Elemental Live. He says “software-based encoders are inherently less dependable than hardware encoders.” Another benefit is “the ability to push more streams out of a more powerful box.”

All of these encoders are capable of delivering a flawless webcast, but none is perfect. “Every single product in the market fails at some point or other, even the most expensive encoder,” says Alden Fertig, director of customer success at Ustream. “I’ve been on the phone with people when their $40,000 encoder doesn’t look good, or they can’t figure out how to operate it, or it requires a re-start. The best system is the one that you know, the one that you have tested extensively, and is stable in that environment with those inputs. For some that’s a hardware encoder, for others it’s a software encoder.”

4. How Many Streams to Encode and Diistribute.

Life would be simpler for live event streamers if there were one universal format and bitrate to encode and distribute in. That’s the goal of MPEG-DASH and technologies like it, but we are not there yet. For now, many streams are needed to reach viewers with different connection speeds and different screens.

At the venue, one option is to encode at a single high bitrate stream that gets transcoded to many renditions in the clouud.

Mangum says if you are going with the single stream approach, “a 1280x720 frame size feed encoded at 4Mbps would be a good starting point.” For the audio portion, he recommends 160Kbps for a music event, but “if you are encoding a talking head, you can drop audio down to 96Kbps and it will still sound good.”

This single stream would typically use the RTMP Flash Streaming protocol, the H.264 video codec, AAC audio codec, and progressive frames.

Streaming services can take this single stream and transcode it in the cloud to support RTMP, HTTP and HLS streaming, so it can be viewed on computers, mobile devices, tablets, and set-top boxes. Streams are typically rendered in the cloud into four bitrates and frame sizes ranging from HD quality to a lower mobile setting.

Another option is to generate multiple streams onsite. This requires those more expensive encoders and a lot of bandwidth. But, as Livestream co-founder and CEO Max Haot says, “the upside is the quality is higher since you don’t re-encode.”

Basic Web Desing Principles

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Basic Web Desing Principles

Designing an effective web site requires more than just gathering relevant information and posting it on the web. Like a good paper or research presentation, a quality web project demands as much attention to the selection, organization, and presentation of material as to the underlying research itself. You should strive, above all, to be both clear and engaging in every aspect of site design. Without the first, you will quickly lose your audience. Without the second, you'll never catch their attention in the first place.

Here are some concrete suggestions for making your site a winner:

Before you begin:

• Consider your audience and your goals. You should have a clear sense of who will be using your site (mostly college undergraduates) and what kind of experience you are hoping to provide. What exactly are you trying to accomplish here? Why is this important?
• Plan your site on paper first. You can draw a "family tree" of pages with arrows indicating links. Or you can make a hierarchical outline. Either way, it is essential to organize your information and lay out the architecture of your site before attempting to implement your vision.

Site Layout:

• Strive for consistency. You want your project to have an identity, so all the pages in your project should have a common feel: there should be consistency among backgrounds, color schemes, navigational tools, and tone of voice. This is especially important if you are dividing up your site's pages among several team members. Otherwise, your project will seem like two or three separate projects lumped together, rather than a single, unified whole.
• Provide a rich set of links within your site. Ideally, there should be multiple ways for your user to navigate your pages. You should consider including a prominent 'home' link or icon on each page, a menu or table of contents, and highlighted links within textual material to related information elsewhere on the site. Feel free, of course, also to provide links to other pages within ECE or elsewhere on the web.
• Don't hide important information. Users don't like to click too many times to find the information they want -- if information is particularly important, make it accessible up front. On any given page, remember that as with a newspaper, the top left corner is the most prominent. See the National Geographic Website for a good example.geo

The web medium:

• Provide opportunities for interaction. How is your site any different from a traditional print document? How can you involve the reader in ways that non-digitized texts usually cannot? Interactivity can be a compelling, innovative means of engaging your reader and creating experiences that cannot be replicated in other media. Good examples are the  "Make Your Way as an 18th-Century Woman" site on ECE and the site for the Louvre Museum in Paris
• Avoid text-only pages. Ideally, a user should never encounter an entire screen full of uninterrupted text in browsing your site. Again, take advantage of the web medium!
• Don't sacrifice elegance for pizzazz. Just because you can make images fly across the screen does not mean you necessarily should. Every design element of your site (colors, images, animation) ought to correspond thematically with the content and goals of your project. See theEnigma site for a representative example.
• Provide a link for every URL you mention in your site. If your bibliography or notes include a citation for another website, list the URL in full, but make it 'clickable' as well so that the user can go directly to the site in question.

The front door:

• Give your site a descriptive title. Your title should convey the content of your site in a concise but engaging manner. Remember, the title is how your site will be identified on the ECE home pages. Ideally, it should pique the curiosity of users and prompt them to explore your project pages.
• Include a brief introduction. This should be part of your site's home page, and should explain the scope and purpose of the site. Once users have noticed your title and followed a link to your site, they will expect quickly to find a further elaboration of your title, a brief paragraph or two describing what the site is all about and what makes it interesting. You've caught the user's eye with your title; the introduction is your chance to heighten their interest and persuade them to actually stick around and explore.
• Make your site's home page as useful a starting point as possible. The viewer should be able to see at a glance what your site is about, how it is laid out, and what kinds of resources and features it includes. Ideally, all of this information (along with your site title and introduction) should be visible on a single fast-loading screen that requires a minimum of scrolling.

Accessibility:

• Make sure your text is legible. Check the size, color, and font of all text within your site to confirm that it can be easily read. Be especially careful of dark or fancy backgrounds that make text hard to read.
• Make sure your site is platform independent. Your site should be viewable on both Mac and Windows machines using either of the most commonly available browsers, Netscape and Explorer.
• Consider the needs of your viewers. Think about the bandwidth your site will require. Keep in mind that not all users will have the luxury of an ethernet connection. Minimize the memory requirements of your site by compressing images and other large files. And make sure all your images have ALT-TEXT behind them. This makes the site accessible both to low-vision users and users with slow modems who have turned the images off.

The end game:

• Thoroughly test your site. Ask a friend to sit down and explore your site. Ask them to think out loud, and watch them navigate the site. Do they get lost? Do they have trouble finding links? Do they have trouble understanding your labels? Do they understand your prose? Ideally, you should elicit and incorporate feedback about your site in the course of developing it as well as when its nearing completion. Be sure to test your site both of the most commonly used browsers, Netscape and Internet Explorer.
• Proofread carefully! ECE is a public resource sponsored by the University of Michigan and all of its pages should maintain a high level of professionalism. Check carefully for spelling and grammatical errors before posting your written materials to the web.

What exactly is marketing ?

What exactly is marketing and why is it important to you as an entrepreneur?  

Simply stated, marketing is everything you do to place your product or service in the hands of potential customers.

It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution.  In order to distinguish marketing from other related professional services, S.H. Simmons, author and humorist, relates this anecdote.
"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.  If the young man tells his date how handsome, smart and successful he is — that's advertising.  If someone else tells the young woman how handsome, smart and successful her date is — that's public relations."

You might think of marketing this way.  If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade.
Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service)..Marketing, customers, service.

Yet the most brilliant strategy won't help you earn a profit or achieve your wildest dreams if it isn't built around your potential customers.  A strategy that isn't based on customers is rather like a man who knows a thousand ways to make love to a woman, but doesn't know any women.  Great in theory but unrewarding in practice.
If you fit the classic definition of an entrepreneur (someone with a great idea who's under-capitalized), you may think marketing is something you do later — after the product is developed, manufactured, or ready to sell.
Though it may feel counter-intuitive, marketing doesn't begin with a great idea or a unique product.  It begins with customers — those people who want or need your product and will actually buy it.

Entrepreneurs are in love with their ideas, and they should be.  After all, why would anyone commit their energy, life savings, and no small part of their sanity to anything less than a consuming passion.  Because entrepreneurs are passionate about their idea, product, or service, they innocently assume other people will feel the same.  Here's the bad news — it just doesn't work that way!
People have their own unique perceptions of the world based on their belief system.  The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.
Context can be many things, singly or simultaneously.  To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved.  Entrepreneurs need to be aware of many other contexts, such as social and economic trends or governmental regulations, which we'll discuss another time.
People don't just "buy" a product.  They "buy" the concept of what that product will do for them, or help them do for themselves.  People who are overweight don't join a franchise diet center to eat pre-packaged micro-meals.  They "buy" the concept of a new, thin, happy and successful self.

How to make bussines, Great Ideas for 2015

It's the year of the entrepreneur. Thanks, in part, to social media, crowdfunding and alternative lending options, and the constant evolution of technology, it's a great time to start a business. And with new trends popping up constantly, there are plenty of ways aspiring entrepreneurs can capitalize on them. Here's a list of 17 business ideas to inspire your entrepreneurial spirit in 2015. 

Box subscription services

Box subscription services are popping up everywhere in the food, beauty and even pet product sectors, ready to deliver goods right to your door each month , bussines. 

One of the perks that keeps customers coming back for more is the idea that these subscription boxes are carefully curated just for them based on their likes and interests, and each month, the boxes' contents are a surprise.

Find a unique product category that's still untapped by the box subscription industry, or find a way to put a new spin on an existing service, and you could have a lucrative business on your hands. Keep it as inexpensive as possible — according to LearnVest, offering cheaper products will help you stand out from the competition, bussines idea..